Hanwha Q CELLS aims for market leadership in Europe
Hanwha Q CELLS, the world´s largest producer of in-house solar cells in 2016, is on a strong growth path in European solar markets and has now announced to launch an additional offensive in all market segments in Europe. "European solar customers are looking for high performance and high quality from a stable and highly bankable partner", says Maengyoon Kim, Head of EU Sales at Hanwha Q CELLS. "Our solar module portfolio based on the proprietary Q.ANTUM technology delivers just that, but in addition, the customers require individual solutions. That´s why we have now added a new PV solution range for the commercial and industrial segment (C&I) as well as for home owners to our Q.ANTUM based product portfolio." Maengyoon Kim added: "We are aiming for overall market leadership in Europe!"
Growing rooftop segment in Europe while maintaining pure module sales Coming from a sales approach largely driven by module sales into larger scale solar projects, Hanwha Q CELLS now has a twofold sales strategy in Europe: While maintaining the pure module sales business, the company has been realizing enormous growth in the rooftop segments. These include rooftop PV systems for companies in commerce and industry just as well as the residential customers, which are both being served via the company´s Q.PARTNER network of installers. In order to further support the growth in these two segments, Hanwha Q CELLS has now introduced two solar system solutions (described below). With regards to utility scale module sales, France has been growing in importance, since the company recently obtained the CRE3 and CRE4 Certolis certificate fully confirming the low carbon footprint of products from their Q CELLS brand. Thus, the company is fully eligible to participate in CRE4-2 rooftop tenders in France, which will close on July 7, 2017.
